New Italian Bakery in Downtown Melbourne, FL: What to Know About Baked By Chelle
- Kayte @ Vibe and Dine
- 2 days ago
- 5 min read
Downtown Melbourne has a new neighborhood bakery—and this is one you will want to visit early.
Baked By Chelle is an Italian bakery at 2002 S. Harbor City Boulevard in Melbourne, Florida, serving homemade cannoli, lobster tails, sfogliatelle, Italian cookies, cakes and other Italian-American pastries. The bakery is currently open Wednesday through Sunday beginning at 9 a.m. and closes when the day’s pastries sell out.
The second you walk in, it has that warm neighborhood-bakery feel. The display cases are packed with Italian classics, and it is very easy to stop in planning to buy one pastry and leave carrying an entire box.
Quick Details: Baked By Chelle
Bakery: Baked By Chelle
Address: 2002 S. Harbor City Blvd., Melbourne, FL 32901
Location: Near the corner of US-1 and East New Haven Avenue in Downtown Melbourne
Current hours: Wednesday–Sunday, 9 a.m. until sold out
What to expect: Italian pastries, Italian-American pastries, cookies, custom cakes and more
Best advice: Arrive early because popular items may sell out
The location sits near the entrance to Downtown Melbourne at US-1 and East New Haven Avenue. Because the bakery closes once its daily selection sells out, customers should check Baked By Chelle’s current social media updates before making a special trip.
What Is Baked By Chelle?
Baked By Chelle is a locally owned Italian bakery created by baker and owner Michelle Franzen. Michelle is a Long Island native with Italian roots and professional experience in both culinary and pastry work. She earned culinary and pastry degrees from Le Cordon Bleu and has worked in roles including baker, chef, culinary manager and executive pastry chef. She also previously spent several years at Amici’s Italian Bakery in Suntree. That experience shows in the pastry case.
Everything feels intentionally made rather than mass-produced. The pastries have the polished appearance you hope to see in a specialty bakery, but the space itself still feels personal and approachable—more like the neighborhood bakery where someone behind the counter remembers what you ordered last time.
What Can You Find at This Downtown Melbourne Bakery?
The selection can vary depending on the day and what has already sold out, but the bakery’s Italian and Italian-American offerings include:
Cannoli
Lobster tails
Sfogliatelle
Italian cookies
Cinnamon rolls
Custom cakes
Traditional and Italian-American pastries
Rotating Gluten Free options that will be increasing
Bread has also been discussed as a possible addition, so that is something to watch for as the bakery continues settling into its new home.
What Makes Baked By Chelle Different?
The biggest difference is Michelle’s focus on traditional technique and carefully selected ingredients.
Before opening, Michelle shared plans to use finely milled Italian-style “00” flour along with pure almond and pistachio pastes instead of relying on artificial extracts. She described her pastries as flavorful without being overwhelmingly sweet.
That balance is noticeable. These are the kinds of pastries where you can taste the filling, the flaky dough and the individual ingredients—not just sugar.
For us, the other standout was the variety. You can build a box with several completely different textures and flavors rather than choosing among pastries that all feel like variations of the same thing.
Our Honest First Impression
The second we walked inside, Baked By Chelle felt like the kind of cozy local bakery Downtown Melbourne needed.
The display cases were filled with cannoli, lobster tails, sfogliatelle, Italian cookies and other familiar bakery classics. It was the type of selection that makes choosing just one thing nearly impossible.
Michelle is seriously talented, and the care behind the pastries is easy to see. The presentation is beautiful, but nothing about the experience feels overly formal. You can stop in for a quick pastry, bring home a box for the family or pick up something that feels special enough for a celebration.
And yes—we left with more than we planned to buy.
The Most Important Tip: Go Early
Our strongest recommendation is simple: arrive as early as you can.
Baked By Chelle has regularly been selling through its daily selection, and the bakery’s posted closing time is effectively “sold out.” The earlier you visit, the more likely you are to see the full pastry case and have your first choice available.
This is especially important on weekends or when you are hoping to purchase a specific pastry.
Because hours and inventory can change while a new bakery establishes its routine, check the bakery’s Facebook or Instagram page on the day of your visit.
Is Baked By Chelle Worth Visiting?
Yes! Baked By Chelle is worth visiting for anyone looking for homemade Italian pastries in Melbourne, Florida.
It is particularly worth a stop for:
Cannoli and sfogliatelle fans
Anyone looking for an Italian bakery near Downtown Melbourne
People building a dessert box for a family gathering
Visitors who prefer locally owned bakeries
Anyone looking for pastries that are flavorful without being excessively sweet
Downtown Melbourne visitors who want a treat before or after exploring New Haven Avenue
This is not a place we would save only for a special occasion. It feels like the kind of bakery that could easily become part of a weekend routine.
Plan Your Visit
Baked By Chelle: 2002 S. Harbor City Blvd.Melbourne, FL 32901
Hours at the time of publication: Wednesday–Sunday 9 a.m. until sold out
Hours, inventory and menu selections can change. Check directly with the bakery before traveling, particularly later in the day.
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Frequently Asked Questions
What is the new Italian bakery in Downtown Melbourne, Florida?
The new Italian bakery in Downtown Melbourne FL is Baked By Chelle, located at 2002 S. Harbor City Blvd. It serves homemade Italian and Italian-American pastries, including cannoli, lobster tails, sfogliatelle and Italian cookies.
Who owns Baked By Chelle?
Baked By Chelle is owned by baker Michelle Franzen, a professionally trained chef and pastry chef with Italian roots and extensive culinary experience.
What are Baked By Chelle’s hours?
At the time of publication, Baked By Chelle is open Wednesday through Sunday beginning at 9 a.m. and closes when the bakery sells out. Check its social pages for same-day updates.
Does Baked By Chelle sell cannoli?
Yes. Cannoli are part of Baked By Chelle’s Italian pastry selection, along with lobster tails, sfogliatelle, cookies and additional pastries.
Should you visit Baked By Chelle early?
Yes. Arriving early gives you the best chance of seeing the complete pastry selection before popular items sell out.
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